The new DNA of marketing: Pioneering short courses.
Leading practitioners and academics from the University of Southampton's School of Management have developed a pioneering set of marketing courses that go beyond 'best practice'. They will pull apart your current thinking and provide you with a new blueprint to construct your marketing strategies. The courses cover building customer insight, web analytics,optimising multi channel communications, marketing analytics, value driven strategic marketing, maximising business intelligence, data driven marketing, evidence based marketing decisions, and working the web
